Let’s show you how to post a job on Facebook and also show you what you stand to gain by doing that.
Facebook job postings enable employers to post jobs directly to their page. Here, employers can run the postings as ads and target potential employees. Job applications can be instantly entered with the applicant’s profile information, which applicants can edit.
With over 1.09 billion active users on Facebook daily, there’s a good chance that your dream candidate has a Facebook account. Thus using Facebook ads for recruiting employees might be a good option if you are in a tough job market.
Tips for Facebook Job Posting
If you want to successfully recruit quality applicants, then you have to post right on Facebook using the Facebook job feature.
Start by differentiating between a job posting and a job description. While a job description is a piece of technical writing meant for internal use that describes expectations, duties, and qualifications that are associated with a role. A job posting, on the other hand, is written for external use and is meant to grab the attention of great applicants and get them to drop everything and apply for your position.
Then begin the text of the post with a question applicants will say “yes” to. According to Facebook ad expert Amy Porterfield, it is suggested that if you are running an ad, you should begin the text with a question that someone reading it will answer “Yes” to. This happens to be a common theme you see amongst Facebook job postings and advertising as a whole. And this is because it works.
Next, boost your post for a wider reach and targeting abilities. Boosting your post will make it get seen by a much wider section of Facebook users instead of just those who follow your page.
Target an audience for your Facebook job post so that the most relevant candidates see it. You can include and exclude groups of people depending on the pages they have liked, interests, education, locations, etc. Make a careful exploration of your ideal candidate and structure your targeting accordingly.
Narrow it down to locations within an easy commute to your company or locations where people frequently relocate.
Then maximize engagement with perfectly sized images by ensuring you use the right size photos so that your posts look good on Facebook and on all the devices people can connect to it with.
Reference for common image sizes (in pixels)
- Post: 940 x 788
- In-feed ad image: 1200 x 628
- Right column ad image: 1200 x 628
- Carousel ad image: 600 x 600
With Facebook, recruiting is very effective in reaching candidates that are “passive”, or not searching for a job, but open to the right opportunities. Making use of Facebook posts and ad targeting features for job postings can help you connect with these hard-to-reach candidates. You can also consider using “We Are Hiring” images and posters to boost shareability.
How to Post a Job on Your Facebook Page
- Scroll to your company Facebook page
- Look at the “Create” bar, underneath your profile photo.
- Tap “Job”.
- Include a basic job description information.
- Ensure you add a photo – your post will perform much better.
- Then review and publish
- Consider also “Boosting” your post, immediately it goes live.
Cost for Posting a Job on Facebook
Posting a job on your company’s homepage is absolutely free. But you may also want to consider paying to boost your post if it is not getting enough responses.
Advertising Jobs on Facebook
Facebook grants access to those who want to do paid ads for jobs. To advertise, simply create a Facebook posting on your company page, then “Boost” it.
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